-
SB WELL: WELLBEING TOURISM IN THE SOUTH BALTIC REGION – GUIDELINES FOR GOOD PRACTICES & PROMOTION 
We kindly inform you that on the 1st of July 2018 Professor Brunon Synak Pomeranian Institute started the project “Wellbeing Tourism in the South Baltic Region - Guidelines for good practices & Promotion”. The project will last till the 30th of June 2021. The leading Partner is Linnaeus University (LNU) from Sweden, and the remaining partners represent Denmark, Lithuania, Poland and Sweden. The project is co-financed by the European Regional Development Fund within the Interreg South Baltic Programme 2014-2020.
The main goal of the project is to increase the awareness about wellbeing, create wellbeing in the tourism sector and promote the South Baltic Region as an attractive destination for wellbeing recreation.
According to Lina Lindell, Project manager of the SB WELL, wellbeing tourism is: “The form of tourism which is based on sustainability that also comprises wellbeing for the visitor, the host, and for the society that offers the services. It is about wellbeing on a physical, mental and spiritual level. Wellbeing is a condition of balance and harmony”. She adds: “The development within wellbeing tourism in Europe is rapid and it is, therefore, important that we keep up and are able to meet potential visitors’ demands for quality and supply within the field. People are becoming more and more conscious about healthy lifestyles and want to be able to experience at least the same level as back home when they are on vacation”.
The project is addressed to SMEs and other actors representing tourism industry in SBR who are facilitated in finding options that contribute to wellbeing of visited regions.
There are four outputs we would like to work on during the project implementation:- • a Roadmap for developing, managing, branding and promoting wellbeing tourism in the SB region,
- • a Set of guidelines/criteria for Wellbeing tourism in the SB region & good practices,
- • a Regional interactive Wellbeing Atlas, and
- • Pilot sites for wellbeing & promotion, symbolic centres of regional networks in Wellbeing tourism.
“In the project, we will, among other things, work out a model for how we can develop wellbeing tourism, both at a specific destination and for individual companies”, Lindell continues.
It is important that the project beneficiaries get a good understanding of what it means to be in a state of wellbeing. Along with the project partners, they will be ambassadors for wellbeing during the course of the project.
Professor Brunon Synak Pomeranian Research Institute is one of the project partners and a co-leader of “Roadmap for developing, managing, branding and promoting Wellbeing tourism in the SB region” work package. We concentrate mostly on identifying and using relevant selections of the existing guidelines in order to create a new set of guidelines for Wellbeing tourism which will be customized to the specific conditions prevailing in the SB region and partner regions.
Budget: 2 199 999.83 € (1 740 064.13 is provided by the programme, ERDF)
Duration time: 1.07.2018-30.06.2020
Priority Axis: Exploiting the environmental and cultural potential of the South Baltic area for the blue and green growth
Specific Objective: Increased development of the South Baltic area’s natural and cultural heritage assets into sustainable tourist destinations.
Project Manager
Robert Bęben
Professor Brunon Synak Pomeranian Research Institute
tel. +48 58 511 22 70